Engineer. Scientist. Leader.

“Most data initiatives fail because of a lack of clarity and alignment in the leadership team. Let’s beat those odds - together.”
I’ve been a research scientist, an engineer, and a data leader in academia, consultancy, and industry, working on projects as wide-ranging as climate change impacts assessment, fraud and financial crime, and smart affordable communities.
I understand the pivotal role evidence plays in creating and improving products, services, and - ultimately - business value.
I’ve experienced first-hand how investments in digital transformation and data analytics collapse due to a lack of clarity and alignment, unrealistic expectations, and cultural inertia - and I’m committed to helping people succeed where others have failed by sharing my learnings and expertise with them.
My Values
Rigour
Use systematic methods to collect, evaluate, and act on evidence.
Transparency
Build strong relationships through openness, clarity, and trust.
Accountability
Ensure practitioners and decision-makers are held responsible for their actions.
Empowerment
Ensure individuals have the knowledge and skills needed to think critically and act independently.
Adaptability
Respond to new evidence, changing circumstances, and evolving needs.
Beneficence
Actively promote the well-being and welfare of others.
How we can work together
I bring insight and leadership to organisations on topics related to data, analytics, and AI.
My Approach
01
Define the problem and business goals
02
Develop clear and testable hypotheses
03
Conduct experiments to gather evidence
04
Use evidence to test hypotheses
05
Analyse, interpret, and communicate findings
06
Reflect, refine, and repeat



